Our attention span now worse than Goldfish’s
Your attention span is, uh… well… whatever, but it probably can’t beat that of your average goldfish, a new study says.
Microsoft reached this conclusion after surveying more than 2,000 Canadians and monitoring the brain activity of 112 people, Yahoo! Canada reports.
- 8 Seconds
In our age of buzzing phones and 140-character news items, they say, the Canadian attention span has dropped from an average of 12 seconds in 2000 to the jittery low of eight seconds today.
- 9 Seconds
The average goldfish, it’s believed, can concentrate for nine, researchers say. “Canadians with more digital lifestyles … struggle to focus in environments where prolonged attention is needed,” the study says.
More specifically, 44% of survey respondents say they struggle to focus on tasks and 37% say their inability to use time well forces them to work late or on weekends, the National Post reports.
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